Helvetica is the most common of all typefaces. You could go anywhere in the world at anytime and see this, some have even called it “the perfume of the city.” Helvetica is not an exciting, beautiful, ugly or anything. So why do people use it so much?

People use Helvetica for many different reasons, one reason is because it doesn’t say much; the emotional experience you get when looking at Helvetica is not anything at all. It is a plain typeface that speaks its mind without subliminally conveying anything.

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